lördag 29 mars 2008

Om att förbjuda reklamen - för barnens skull

Spiked skriver om den ofta diskuterade reklamen för "osund" mat, riktad till barn:

However, none of the studies purporting to demonstrate that food advertising causes childhood obesity control for more than a handful of these other risk factors. These studies therefore cannot establish an evidence-based case about the connection between food advertising and children’s weight.

If food advertising caused children’s weight gain and obesity, wouldn’t you expect to find an increase in advertising that parallels the increase in obesity? This is not the case. UK food and drink ad spending has been falling in real terms since 1999 and is now roughly at 1982 levels, even while rates of overweight and obesity have been rising. Consider, too, that in 1982 food ads constituted 34 per cent of total television advertising, whereas in 2002 they made up only 18 per cent.

In the US, one finds a similar trend. According to the Federal Trade Commission, advertising during children’s TV programming has declined by 34 per cent in recent years. Data from Nielsen surveys shows that food advertising on television has declined by 13 per cent since 1993.

Den konspiratoriskt lagde skulle nästan kunna ana att det ligger något annat än omsorg om barnen bakom debatten.

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