Teori, praktik, humor 15

Teori, från Wikipedia:

Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone (that is not chosen). It is the sacrifice related to the second best choice available to someone, or group, who has picked among several mutually exclusive choices. The opportunity cost is also the "cost" (as a lost benefit) of the forgone products after making a choice.

Praktik, ur Econtalk med Leigh Steinberg:

Guest: There's one more thing: I've always had a different theory about this than most people who represent athletes. I don't think the real battle should be labor versus management for a sport like football or baseball or basketball. The real battle is with the (National Basketball Association) NBA and the (National Hockey League) NHL and Home Box Office and Walt Disney World and every other form of discretionary entertainment spending.
Russ: Youtube.
Guest: So what we're really doing is competing with every other form of entertainment in the world, every other way that people can spend money. So the proper role is to build the brand. So if I'm ever doing an acrimonious individual negotiation that spills into the press, it's going to push fans away from the sport and I'm going to hurt the player and his image. And I'm going to hurt every other part of it. To ever have a long-term acrimonious collective bargaining agreement where time is missed is self-destructive. The reality is that together, I would talk to owners about the fact: we should work together to explode television revenue, to think up new concepts like the NFL Network or Direct TV or Fantasy Sports or how we can use social media and the Internet or massive scoreboards. Our goal is to build a pie large enough that we won't be so worried about incremental dollars. And so that's been my approach. I think of owners, except in the limited case where I'm negotiating, as allies, and we've got to do our job together. Part of it is conceptualizing the role of an agent as being a steward of the sport, as opposed to simply just stacking one more dollar in the short term in bank books.

Humor, angående att besöka Grampa på ålderdomshemmet, ur Gone Abie Gone, från Wikiquote:

Homer: And I don't think you're boring. It's just that in today's multi-channel invironment you have too many choices. Look at Sunday night! There's like eight amazing shows, none of them on Fox.

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