Teori, från Wikipedia:
Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone (that is not chosen). It is the sacrifice related to the second best choice available to someone, or group, who has picked among several mutually exclusive choices. The opportunity cost is also the "cost" (as a lost benefit) of the forgone products after making a choice.
Praktik, ur Econtalk med Leigh Steinberg:
Guest: There's one more thing: I've always had a different theory
about this than most people who represent athletes. I don't think the
real battle should be labor versus management for a sport like football
or baseball or basketball. The real battle is with the (National
Basketball Association) NBA and the (National Hockey League) NHL and
Home Box Office and Walt Disney World and every other form of
discretionary entertainment spending.
So what we're really doing is competing with every other form of
entertainment in the world, every other way that people can spend money.
So the proper role is to build the brand. So if I'm ever doing an
acrimonious individual negotiation that spills into the press, it's
going to push fans away from the sport and I'm going to hurt the player
and his image. And I'm going to hurt every other part of it. To ever
have a long-term acrimonious collective bargaining agreement where time
is missed is self-destructive. The reality is that together, I would
talk to owners about the fact: we should work together to explode
television revenue, to think up new concepts like the NFL Network or
Direct TV or Fantasy Sports or how we can use social media and the
Internet or massive scoreboards. Our goal is to build a pie large enough
that we won't be so worried about incremental dollars. And so that's
been my approach. I think of owners, except in the limited case where
I'm negotiating, as allies, and we've got to do our job together. Part
of it is conceptualizing the role of an agent as being a steward of the
sport, as opposed to simply just stacking one more dollar in the short
term in bank books.
Humor, angående att besöka Grampa på ålderdomshemmet, ur Gone Abie Gone, från Wikiquote:
Homer: And I don't think you're
boring. It's just that in today's multi-channel invironment you have too
many choices. Look at Sunday night! There's like eight amazing shows,
none of them on Fox.
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