lördag 23 augusti 2014

Kaffee Cosmopolite

Ur The Atlantic, via Kottke, angående ett PR-stunt där Thermos skickat varmt kaffe cirka 150 mil:
But there’s something that enables all of this, from my supping of the coffee to your reading this now: the global supply chain. The ability to fling ingredients and products from coast-to-coast and continent-to-continent makes not only Thermos’s contest but Spyhouse’s very business possible. It’s the supply chain that moves coffee beans from El Salvador to Minneapolis, where they can be roasted and sipped in days. It’s the supply chain—in the form of FedEx, which, remember, has the world’s fourth largest collection of aircraft—that performs the final stunt of getting coffee around the lower 48 in half a day.
Behind every ingredients list stand the movers and shippers of our world: each, like FedEx, possessing a private army of execution. I accepted Thermos’s coffee contest because it seemed a spectacle of logistics. But every single day of our lives is already that. 
Vidare på temat, också från The Atlantic:
Even though Ferrero International, which makes [Nutella], is headquartered in Italy, it has factories in Europe, Russia, North America and South America. And while certain inputs are supplied locally—like, say, the plastic for the bottles or milk—many others are shipped from all over the world. The hazelnuts are from Turkey; the palm oil is from Malaysia; the cocoa is from Nigeria; the sugar is from either Brazil or Europe; and the vanilla flavoring is from France.
Och karta från OECD på just Nutellatemat:
 Några tidigare inlägg på temat (bloggtaggen närproducerat innehåller också en del relaterat):
- En miljarddel av I, Pencil
- Jag, julgodis
- I, Twinkie

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