lördag 1 maj 2010

South Park bang on target, som vanligt

Smug Alert!, från Wikipedia:

Kyle's father Gerald buys a new hybrid car and drives it all over town to show it off and gain attention. He soon decides that his commitment is not enough and starts an unwelcome campaign to convert the other townspeople to environmentally friendly vehicles.

Från PsyBlog:

When Prius owners were asked in a survey why they bought the car, environmental concerns came in at fifth. Fifth?

Top of the list was it, "makes a statement about me." So the market tells us that people are prepared to pay more for an inferior product in order to display to others their environmental concern.


Hela South Park-avsnittet finns här.

1 kommentar:

hans sa...

jag är imponerad av att priusägarna var så ärliga i sina enkätsvar; hade trott att de skulle göra sig skyldiga till andra gradens hyckleri dvs förneka att de kör miljövänligt för syns skull.